How does online commerce affect the making of packaging?
The destiny of commerce today is very marked by the arrival of the internet, and by how it has become established in our lives at all levels.
The proliferation of online stores is directly proportional to the trust that users and customers place in them and this does not stop increasing, nor does the consumption of materials related to the delivery of parcels such as cardboard packaging, so necessary for make shipments with guarantees that they arrive in the best possible conditions.
The high number of online stores, as well as the enormous work potential of large distribution and parcel companies such as Amazon, Glovo or Deliveroo, among others, requires a really high demand for cardboard packaging and all kinds of logistics solutions. This is the only way to guarantee that each product will arrive in perfect condition at its destination.
We can assure, therefore and without any kind of doubt, that packaging is part of the elements that favor the tremendous success that online commerce is having.
Take care of your package and you will take care of your client
This type of product that we are talking about, such as cardboard packaging, is essential for the transport of goods. But at the same time, they fulfill other functions that a priori you may not take into account.
They represent the company that makes the shipment, it is an object that tells us about the quality of the work, the seriousness with which it undertakes its functions, and offers us a clear image of the treatment it gives to the objects it sells, a method essential work for the customer to trust her again for the next purchase. In contrast, if the packaging shows deformities and the product is damaged, the company will surely have lost a customer forever.
In short, the packaging must offer security in shipments and a decrease in costs, therefore it must be a very light material and with specific forms for stacking, in order to achieve cost reduction due to volumetric weight and the space it occupies.
Likewise, it will offer the possibility of a good projection of the corporate image, serious and professional, in addition to controlling costs in product shipments.
A responsible online company is not understood if it does not use the appropriate packaging, which is an indispensable part of its production model. For this reason, the entrepreneur or entrepreneur must spend time and resources on issues related to packaging, which includes finding the most appropriate packaging for their products. The packaging is considered as a silent seller since with it we are not only selling quality and safety, but we are keeping customer loyalty.
Keep in mind that these elements can be used for multiple marketing actions with a simple impression on them, or by giving them a twist that makes them different. You can:
- Place the corporate identity on the packaging.
- Add extra information about the product or its maintenance.
- Offer discount codes for future purchases.
- Facilitate transport with ergonomic packaging.
Each element that is used to develop an activity that is related to your business conveys something about it. From a simple box to a brochure, an instruction sheet, or any other format. In addition to thinking of them as mere tools to achieve your goals, you should analyze what other marketing utilities you can give them.
What objects, channels or formats do you take advantage of for various purposes in your business? Which do you think have more potential?